Greenville, South Carolina is experiencing an unprecedented tourism boom, driving local economic growth and community vibrancy.

 

In 2024, tourism generated $2.5 billion for Greenville County, a 4% jump from last year and 35% higher than before the pandemic.

 

Hotel revenue surged 15.5% as visitor spending neared $2 billion, demonstrating Greenville's increasing appeal.

 

This growth is powered by major events like the SEC Tournament, which brought an estimated $18 million impact and thousands of visitors in 2025.

 

The Peace Center alone contributed over $81 million, with its Broadway Series attracting theatergoers and fueling local businesses.

 

Sports also make their mark: the Greenville Drive's 20th season capped a $300 million decade-long impact, while Fluor Field continues to anchor West End revitalization.

 

Greenville’s rising food scene is earning national buzz after Scoundrel became a James Beard Awards semifinalist, welcoming foodies from around the country.

 

Major investments like EnerSys’ $500 million expansion signal confidence in Greenville’s future as a leader in advanced energy and hospitality.

Greenville County's tourism industry surged in 2024, adding an impressive $2.5 billion to the local economy.

 

This boom highlights the area's growing status as a key Southeastern destination.

 

Nearly 56,000 jobs are now supported by hospitality and tourism, making the sector a cornerstone of Greenville's workforce.

 

Expanded air travel options and Greenville’s energetic culinary scene have fueled the growth.

 

Dining has become a central attraction, with visitor interest spiking 38% in 2024.

 

Local restaurants like Scoundrel have earned national acclaim, while Main Street businesses report increased customer traffic.

 

Not all businesses have benefited; some, like Greenville Glides, face challenges from event-related street closures.

 

Meanwhile, natural gems such as Falls Park and the Swamp Rabbit Trail continue to attract adventurous travelers.

 

The city is now directing tourism tax revenue toward affordable housing, aiming for sustainable and inclusive growth.