Greenville, South Carolina is experiencing an unprecedented tourism boom, driving local economic growth and community vibrancy.

In 2024, tourism generated $2.5 billion for Greenville County, a 4% jump from last year and 35% higher than before the pandemic.

Hotel revenue surged 15.5% as visitor spending neared $2 billion, demonstrating Greenville's increasing appeal.

This growth is powered by major events like the SEC Tournament, which brought an estimated $18 million impact and thousands of visitors in 2025.

The Peace Center alone contributed over $81 million, with its Broadway Series attracting theatergoers and fueling local businesses.

Sports also make their mark: the Greenville Drive's 20th season capped a $300 million decade-long impact, while Fluor Field continues to anchor West End revitalization.

Greenville’s rising food scene is earning national buzz after Scoundrel became a James Beard Awards semifinalist, welcoming foodies from around the country.

Major investments like EnerSys’ $500 million expansion signal confidence in Greenville’s future as a leader in advanced energy and hospitality.